Personal branding is the process where people and their careers are marked as brands. The process involved in creating a unique name and image for a person/product/service in the consumer’s (employer’s) mind, mainly through advertising campaigns (CV) with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Successful branding is making an emotional and intellectual connection with your target market. Before you can attract your ideal clients, you have to be very clear about what you have to offer.
Personal Branding is the difference between clients lining up to work with you, being head hunted for your dream job and living unnoticed.